![]() The pair recently published their first book, “The Book of Mythicality: A Field Guide to Curiosity, Creativity & Tomfoolery.” Released Oct. Rhett McLaughlin and Link Neal have been friends - and have been producing comedy - since they were grade-school kids growing up in North Carolina. But this is an exercise we’ve been doing for years… With us, it’s about experiencing something as opposed to being ‘in the know.'” Those shows are all catering to that YouTube audience, to make something that pops. The fans of “GMM” view Rhett and Link as friends, he said: “A lot of people who come to YouTube to experience what happened on late-night TV the night before. YouTube’s originals team has put a lot of trust in Rhett and Link creatively as showrunners, said Link: “They’re encouraging us to expand, be experimental, to do things we haven’t done.”Īs much as Link dislikes the “YouTuber” label, he sees a big difference in what’s driving fans to watch “Good Mythical Morning” versus late-night talks shows that pump clips out to YouTube. “We’d gotten to the point where this was as far as we could take it.” ![]() “There’s no way we’d have made this transition without some help,” Rhett said. The show is shot in their studio in Burbank, Calif. With the YouTube funding, which grants the video service an exclusive distribution window on “Good Mythical Morning” episodes, the team has hired additional writers, researchers, producers, and talent bookers. He mentions the Duffer Brothers, the creative duo behind “Stranger Things”: “Nobody calls them ‘Netflixers.'”įor YouTube, the bigger “Good Mythical Morning” is part of its slate of brand-safe programming for advertisers, which includes Ellen DeGeneres’ “Show Me More Show” (a digital-only companion series to “The Ellen Show”), the forthcoming singing-competition show “,” and a comedy reality series from Kevin Hart. It’s no secret that people in the entertainment biz have viewed YouTube talent differently - and Link considers the term “YouTuber” a shorthand put-down. “It represents not just an expansion of our brand, to do more within our show to reach a bigger audience… but also to help advertisers see it as a more valuable place to put their messages.” “We’d love to be in the same conversation as Ellen, Kimmel, Fallon, you name it,” said Link.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |